Food Service

Texas Roadhouse wins National Beef Backer Award

Texas Roadhouse Inc., a Louisville-based restaurant chain, will be honored with the 2009 Beef Backer award from Kentucky Beef Council during the Kentucky Cattlemen’s Annual Convention. Therestaurant chain and named the national Fooderservice Beef Backer winner at the end of January.

“It’s always an enjoyable honor to recognize the people who are directly responsible for promoting and presenting our products to consumers,” said Steve Downs, Chairman of the Kentucky Beef Council. “We all have the same goal – making sure customers enjoy delicious, nutritious, wholesome beef, every time they purchase it.”

Some 49 percent of Texas Roadhouse menus feature beef. The company, which currently operates 330 U.S. restaurant units in 46 states, relies on in-house meat cutters to hand-cut steaks daily. The company also takes care to feature properly aged Choice beef and cuts all of its beef menu items in-house. For the past two years, Texas Roadhouse has demonstrated how to cut beef at home for some 600,000 fair goers, and passed out samples of beef as well, in cooperation with the beef council and Kentucky cattlemen. Restaurant representatives have also participated in beef programs as guests on Secrets of Louisville Chefs Live! a local TV program.

“It’s an honor to be recognized by the Kentucky Beef Council and America's beef farmers, and we are thrilled to win this award. The Kentucky Beef Council is a great partner, and we are blessed to have such a great group of professionals educating consumers and promoting beef,” said GJ Hart, President and CEO of Texas Roadhouse.

Beef U: A Foodservice Guide to Beef

Beef U: A Foodservice Guide to Beef – our wonderful new guide specifically tailored to the foodservice industry – is here! Developed with funds from The Beef Checkoff, Beef U is a comprehensive, in-depth and customizable “train the trainer” program designed to provide the foodservice industry with the latest beef product information and knowledge.

• If you’re not yet familiar with Beef U, you’ll want to be…the expanse of knowledge is incredible. Comprised of 17 different modules, Beef U covers everything from the history and background of the beef industry, to how beef gets to market, to its flavor profiles and cooking methods, to safe food handling and storage. Also included are a glossary of terms and a list of industry resources where you can go for even more information on beef.

 

• Beef U consists of two CD’s enclosed in a custom-designed aluminum CD case. The first CD is an interactive, “build-your-own” presentation program that’s easy to use and flexible, allowing you to cover as little or as much of the content as you want. The second CD is a collection of PDF Fact Sheets with in-depth background information on topics covered in the presentations. Also included on the second CD are support materials such as a Certificate of Completion and artwork to create a Beef U binder; both of which will enhance your Beef U program.

 

• Perhaps one of the best features of Beef U is that your audience can consist of anyone in the foodservice industry… marketing, purchasing, quality assurance or R&D, distributor sales, purchasing and marketing, foodservice operators, and culinary schools. Beef U has been specifically designed to include subject matters that are important to these groups, and in format that allows you to tailor it to meet their specific interests and needs.

If you would like a copy of the Beef U Food Service Guide, contact the Kentucky Beef Council at (859) 278-0899 or by e-mail asmith@kycattle.org 

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BEEFlexible for Foodservice and School Foodservice

Visit www.beeffoodservice.com for delicious beef recipes, cut information, food safety tips, and many more industry resources.

Resource for New Beef and Veal Product Development

The Beef Industry's Checkoff-funded New Products and Culinary Center effort is dedicated to increasing the value of the chuck and round. It serves as a catalyst for beef and veal product innovation. Check out www.beefinnovationsgroup.com