We face a difficult challenge in the beef industry. The anti-animal agriculture activist community is hard at work raising concerns about the impact of beef production on the environment, the treatment of animals in food production, the role of beef in a healthy diet and the safety of the products we raise. They are passionate and vocal and well-funded. But we have a great story to tell.
Beef ranchers work hard every day to be good stewards of the land and their animals in providing safe and nutritious beef for America's dinner tables. We need to be equally passionate and vocal in telling our beef story. That's what the Masters of Beef Advocacy (MBA) program is about - equipping beef ranchers across the country to tell their story in presentations to schools and church/civic groups, through local media and in the "virtual" world of the internet.
The MBA program is a self-directed online training program designed to equip beef ranchers and industry allies with the information they need to be everyday advocates for the beef industry.
The six chapters cover:
1. Modern Beef Production
2. Animal Care
3. Beef Safety
4. Beef Nutrition
5. Environmental Stewardship
6. The Beef Checkoff
Call us at 859-278-0899 or email firstname.lastname@example.org